Smashing The Critics: Hyundai Pits US-Made Sonata Against A Korean-Made One

Contrary to what our politicians or proponents of a nationalised car industry want us to believe, the people in Korea actually don’t have a very high view of their domestic brands.

Up until the early 2000s, Korea was one of the most protected domestic car markets in the world, and albeit the Korean car market is technically an open market now to serve with requirements from the World Trade Organization, there are still many non-tariff barriers for foreign brands – quirky homologation regulations that are intentionally made to be different from other major car markets for example. Read More