What Should an Apple Car Be?

As Apple moves closer to introducing autonomous vehicles, here are three strategies it may pursue in designing this product: A technology-driven entry in the Apple ecosystem, so that the car is indeed a Trojan pony to help sell more iPhones; a safety-driven product that utilizes Siri to combat the problem of texting-and-driving; or a game-changing, design-driven product that will update the minivan and create a high-tech mobile office for salespeople and other mobile workers. Read More