[Movie] Cookie Monster Drives BMW one Series, Requests Baked Goods
Sesame Street’s gluttonous monster starlets in two BMW one Series commercials
Apart from possibly Elmo, Cookie Monster is Sesame Street‘s most recognizable character. The blue-furred, googly-eyed monster’s voracious appetite for cookies is hilarious in any language. That’s why we in America can laugh at Germany’s BMW commercials starring Cookie Monster.
Evidently, when the United States determines to go healthy and deprive the creature of cookies, the solution is to budge to Germany-where he’s known at das Krümelmonster.
Even however the two 30-second commercials for the BMW one Series are in German, they’re still effortless to understand and a lot of joy to witness.
BMW one Series Commercial with Cookie Monster: Concierge Service
Out of cookies? BMW can solve that
The very first commercial in BMW’s campaign for the fresh one Series-entitled “E1NS” (German for “one”) with the World-starlets a blue monster and concierge service.
After discovering his brown bag of cookies, which he’s been liking in his BMW, is empty, Cookie Monster presses a button to activate the voice-controlled concierge service. The infotainment console brings up a representative who calmly asks how he can help.
Cookie Monster’s evident response: “COOKIES!”
After a confused pause, the representative brilliantly asks what type of cookies he wants, what flavor, and what to drink with them. Now Cookie Monster is the one who’s shocked!
To solve the situation, the concierge programs a route to the nearest bakery into the one Series’ navigation system, and the fuzzy blue monster speeds away. Cowabunga!
Check out the amusing TV spot below.
BMW one Series Commercial with Cookie Monster: Driving Practice Control
Cookie Monster feels like throwing his cookies
The 2nd one Series commercial relies on childhood nostalgia to showcase how driving a BMW makes you feel like a kid again. This one shows off the Driving Practice Control feature.
Cookie Monster is being driven in dizzying circles on a gravel test track by DTM champ Marco Wittmann. The blue monster is clearly turning green, attempting to keep from “throwing his cookies.” Once the car comes to a screeching halt, Cookie Monster catches his breath and asks the driver, “Cookies?”
Wittmann jiggles his head and replies, “No…donuts.” Spinning to sport mode, the driver spins the wheel and throws the car into more spins-much to Cookie Monster’s dismay.
See the 30-second spot below!
Bonus Laughs on BMW’s Website
As funny as the two one Series commercials are, what made us truly laugh out noisy was BMW Germany’s website.
As expected, the home page shows a banner of Cookie Monster eyeing a fresh one Series model. Above that is a message from the website admin to the viewer titled “Note on Cookies.” Essentially, the message reiterates that BMW saves browser information via “so-called cookies.”
Whether the message is intended to be ironic due to Cookie Monster’s presence or not, it’s still brilliant. As Cookie Monster would say, “‘C’ is for cookie…but BMW is good enough for me!”