What Should an Apple Car Be?

What Should an Apple Car Be?

What Should an Apple Car Be?

As Apple moves closer to introducing autonomous vehicles, here are three strategies it may pursue in designing this product: A technology-driven entry in the Apple ecosystem, so that the car is indeed a Trojan pony to help sell more iPhones; a safety-driven product that utilizes Siri to combat the problem of texting-and-driving; or a game-changing, design-driven product that will update the minivan and create a high-tech mobile office for salespeople and other mobile workers. Read More