How Volvo defied the odds

“It shouldn’t be possible for the bumblebee to fly, but it does. This falls into the same category.” For Hakan Samuelsson, Volvo CEO and embodiment of the Swedish distaste for boastfulness, this borders on swagger.

Samuelsson was answering a question on the sidelines of the Geneva auto demonstrate in March: Why had Volvo succeeded when conventional automotive wisdom rated its chances of survival as slender at best when Ford Motor Co. Read More